Spectrum’s best-in-class Wi-Fi isn’t just strong enough for you and your family. It’s strong enough for you, your family and all of your son’s friends... who’ve decided to run a lawn mowing startup out of your living room.
We decided to create a new ritual for Lucky Charms; eat 'em when you’re in need of luck. Because what better good luck charm than Lucky Charms themselves?
HSBC Premier uses insights from their on-the-ground-specialists around the world to diversify client’s portfolios.
So who better to represent an HSBC Premier client than Chef Susur Lee? A world-acclaimed chef with restaurants around the globe, who draws on different cuisines and cultures to craft his menus.
Plenti is greek yogurt packed full goodness. Fruit, flax, and pumpkin seed goodness, to be exact.
So to launch we packed as much goodness as we could into the commercial — 5 seconds shot in super slow-mo, then stretched into 60 seconds.
Theraflu Express Max helps you power through cold & flu.
That’s why rather than showing people suffering from cold & flu symptoms, we put power front and center, featuring people at their best.
Cheerios come in a variety of flavors, from Apple Cinnamon to Dulce de Leche.
Fruitsnackia is a delicious world created for TV.
But we knew it could be used for so much more.
We turned an empty product box, into virtual reality goggles.
Kids can navigate just by looking and choosing which direction they'd like to go.
Then interact with their favorite characters.
Now Honey Nut Cheerios have no high fructose corn syrup. So what better way to showcase this news, than in a theater, starring the Os themselves?
Progresso's can phone campaign needed a refresh.
So we created Soup People. Folks who love what they do, and are always available to talk soup.
Toaster Strudel gets mornings moving.
And their mascot, Hans Strudel, intends to keep it this way.
The Ampersand is a wall-mounted sculpture I helped create at Saatchi & Saatchi New York in 2015.
It’s still alive and well in the S&S office, to this day.
& then out of nowhere.
It came unexpectedly.
On its own and from others.
It became big.
It became huge.
It became beautiful.
A brief moment of silence.
A very brief moment.
The world calls for something new.
& then out of nowhere
Throughout my career, I’ve had the chance to produce a healthy portion of TV & video content. Here are a few things I worked on between the frames.